READY TO finally revamping some of your worn-out fitness gear? If so, you’re in luck, because according to Amazon’s recent press release, Prime Day will take place from July 11-12. The 48-hour sales event will be loaded with products from some of our favorite brands, including Asics, NordicTrack, Hyperice and more.
Whether you’re a total gear junkie or just looking to upgrade your home gym setup, this is a perfect opportunity to get your hands on some of the best fitness products at amazing prices. From editor-approved treadmills and rowing machines, to cult-favorite running shoes, this sale will span every category a fitness lover could dream of.
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We speak from experience when we say there’s no need to rush through the seas of savings when Prime Day rolls around on July 11th. Instead, we’ve got you covered with our complete guide to Prime Day sales on all things fitness. Be sure to bookmark this page and keep checking back as we continually update it with the best deals on home gym equipment, workout clothing, fitness trackers, and more.
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So, sit back and leave us to the heavy lifting. All you have to do? Come back here to explore a world of curated fitness offerings that will save you time and money. This is your chance to get a head start on the game before the Prime Day chaos ensues.
BUY ALL THE EARLY ACCESS PRIME DAY FITNESS OFFERS HERE
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What is Amazon Prime Day?
Prime Day is an annual 48-hour event dedicated exclusively to Amazon Prime members. According to Amazon, the first Prime Day was held on July 15, 2015, as “a way to celebrate Prime members in celebration of Amazon’s 20th birthday.” Prime Day varies in dates each year, but Prime Day typically occurs in mid-July. Prime Day includes deals on everything from fashion, electronics, fitness equipment, home and more.
Read more: The best deals on Prime Day bags
When is Amazon Prime Day 2023?
According to the official press release, Amazon’s annual two-day savings and shopping event will kick off July 11th and run through July 12th. This year’s Prime Day event is different than in years past, as Amazon will offer a brand new invite-only deals program, where Prime members can “request an invite to access exclusive Prime Day deals that should sell out” according to the press release.
Read more: Selling on Amazon Warehouse
Why Prime Day 2023 will be different this year
For the first time since Amazon Prime Day began eight years ago, Amazon announced that Prime Day 2023 will have a members-only invite-only deals program. We’re not exactly sure what that will look like, but it looks like Amazon will be making sure Prime members have invite-only access to some of the more exclusive deals going on during July 11 and 12 of this year.
In addition to this new invite-only deals program, Amazon is also naming a bunch of exciting brands we can expect business from. One such brand includes Alo Yoga, a favorite athleisure brand of us at Men’s health. Other brands named include other MH favorites such as Yeti, Sony, Bose and Theragun. HeyDude shoes will also be on sale, so if you’re looking for comfortable slip-on shoes for the summer, you’ll want to grab a pair.
Read more: Amazon Secret Coupons
How often is the first day?
Prime Day only happens once a year, so it’s important to really focus on the deals that will take place during the 48-hour event. Prime Day is different from sales events during Black Friday and Labor Day weekend, as Amazon sneaks in so many flash sales that many of the best deals fly under the radar until someone spots them. We’re talking sales across all Amazon categories here and that’s a lot of products!
Will everything be cheaper on Prime Day this year?
We can’t say for sure that any single product will be cheaper than you’ve ever seen before, but essentially All of Amazon’s product categories will maintain sales. Prime members will have access to thousands of rebates on best-selling products like home gym equipment, tech gadgets, luggage, kitchenware, furniture and more. Expect to see generous sales on big-box items like furniture, TVs, and laptops, as well as smaller gift items like headphones, books, and underwear.
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Is Prime Day just for Prime members?
Yes, Prime Day sales are exclusive to Prime members. You can sign up here if you’re ready to make that commitment. Plus: Amazon offers 30-day trials for new customers, just in case you’re not ready to pay full price.
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How much will Amazon Prime cost in 2023?
A Prime membership is $14.99 per monthOR $139 a year. While that year-end number may seem like a lot, you get a bang for your buck. In addition to exclusive access to Prime Day deals (including loads of Prime Day fitness deals), you also get two same-day shipments on select items, free movies, TV shows, and magazines.
Prime members also enjoy free trials for GrubHub+ and Amazon Music, along with major deals on Amazon’s in-house brands (think: Alexa, Kindle, and Fire TV).

Fitness and Commerce Editor
Talene Appleton is the fitness and business editor of Men’s health, where she deals with fitness, nutrition, health and wellness. Previously she was Associate Editor of General Surgery Newsand a nutrition writer for The Food Institute. Talene is a retired professional dancer and she loves to spend her free time cooking elaborate meals for her friends and family.
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